The Toolkit
Three battle-tested tools built from real product work — download, print, and use them in your next sprint, discovery session, or GTM review.
Emerging Market PM Playbook
A practical guide for adapting global product frameworks to high-growth, constrained markets — covering trust barriers, infrastructure gaps, and local user behavior.
AI Product Discovery Canvas
A structured canvas for identifying problems worth solving with AI — covering opportunity mapping, user pain point validation, AI feasibility checks, and hypothesis prioritization.
0-to-1 Launch Checklist
A step-by-step checklist for taking a product from raw idea to first revenue — covering positioning, GTM, sales readiness, launch, and the critical 30/60/90-day post-launch arc.
Mastering the Art of "No" as a PM
A senior PM's guide to protecting the roadmap, preserving relationships, and letting data do the talking — across cultures, seniority levels, and political contexts.
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Tooling questions, answered
What tools should a Senior Product Manager use in 2025? expand_more
A modern Senior PM stack covers six areas: design (Figma), project management (Jira or Linear), analytics (Mixpanel or Amplitude), knowledge (Notion), communication (Slack), and engineering (GitHub for PR reviews and release tracking). Layer AI tools on top — ChatGPT, Claude, and custom GPTs — for PRD drafting and competitive research.
Why should a PM use GitHub? expand_more
Reviewing PRs and tracking releases keeps PMs close to engineering reality. You spot tech-debt trade-offs early, ship release notes faster, and earn credibility with the team by speaking the same language.
Is Notion or Confluence better for PRDs? expand_more
Notion wins on speed, flexibility, and embedded databases for backlog → PRD linking. Confluence is better when you're in a heavily Atlassian-integrated org. The right answer is the one your engineering team will actually read.
Need a Custom Tool?
Whether it's a specialized tracking sheet or a full-scale AI agent architecture, I build custom solutions for complex product challenges.
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